81% of midsize and full-busted women report frustration for bikini, especially the tops.
67% of women in Europe wear a size 40/L (EU) or larger — yet most bikini brands only cater to sizes XS–L.
And less than 15% of swimwear options cater to their sizing needs.
FITIA is part of that 15%.
Hi, I’m Shanice — the founder of FITIA.
Like you I could never find a bikini that fit and felt good. I was always adjusting, covering up, or just skipping the beach altogether. Wearing the wrong bikini does that to you.
FITIA was born to remind you that you belong and you deserve better.
Because good clothes give you the confidence and comfort to discover the world at your own pace.
Everybody deserve a colourful and comfortable bikini no matter their size.
- with love, Shanice